MARKETING Is CREATIVITY

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Marketing Electives at CNC

Principles of Marketing

This course is the gateway to your journey in marketing courses at CNC. Aim for minimum ‘C’ Grade qualify choosing further marketing courses. 

This is an application-based course. Students learn strategic decision-making while working as teams on case studies and computer-based simulation; students get to think more analytically about marketing decision areas.

Integrated Marketing Communications

This marketing course covers in-depth marketing communication. You will enjoy understanding the objective-based approach to marcomms.

Consumer Behaviour

This marketing course takes you on an interesting journey of seeing the world of marketing, advertising, and human psychology from a wide lens. This may become the most engaging course in your marketing journey.

Marketing Research Methods

Marketing students will learn how to create a research design, plan data collection, sampling, and analysis; how research reports are developed to support managerial decisions. This course builds the foundation for any future such research-based activities both in academics and industry.

New Marketing Courses

Relationship Marketing

This course is designed to impart professional customer service skills that businesses need to develop and maintain profitable relationships with customers. It features customer service trends with an emphasis on transforming good service intentions into a workable plan that yields loyalty and success.

Social Media Marketing

This course is designed to impart the fundamental skills needed to create social media strategies to achieve marketing objectives. Students will have an opportunity to gain experience related to strategically using and choosing appropriate social media platforms to meet business objectives.

Digital Marketing Essentials

This course is designed to help students develop online marketing strategies in the digital marketplace. This course will provide a fundamental understanding of the internet marketplace and some related hands-on experience to better equip learners with the skills needed to perform vital digital marketing functions. 

 
 

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